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Event presentations

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Inspiring stories:

Apple and Amazon, Air Asia and Abercrombie, Burberry and Better Place, Coca Cola and Current TV, Diesel and Disney, Gaga and Guggenheim, GE and Groupon, Lego and Lycra, Nike+ and Nintendo Wii, Obama and O2, P&G and Porsche, Samsung and Superdry, Tata and Threadless, Zappos and Zipcars.

Practical tools:

Market strategies, value disciplines, insight maps, brand blueprints, new business models, value propositions, integrated communication, social networks, scenario planning, parallel markets, co-creation, creative fusion, digital hybrids, customer experience design, net promoter score, and 5C-leadership. … All in one inspiring day!

About Peter Fisk

Peter Fisk is a best-selling author and inspirational speaker, an advisor to leading companies around the world and an experienced business leader. He was recently described by Business Strategy Review as “one of the best new business thinkers.” His new book Creative Genius: the essential guide for business leaders, border crossers and game changers” inspires your imagination and intuition – to think from the future back – to learn from the creative techniques of Leonardo da Vinci, as well as rockstars and fashion designers, to drive more radical creativity, design and innovation – with the mind of Steve Jobs, passion of Philippe Starck, ingenuity of Shigeru Miyamoto, and commercial impact of Warren Buffett. He is also author of the best-selling Marketing Genius which explores the left and right-brain approaches to competitive success, and has been translated into more than 28 languages. Customer Genius the challenge of doing business on customers terms, when, where and how they want, and People Planet Profit which explains how to grow your business, whilst doing good ethically, socially and for the environment. His next project will be Pilot Fish: Clever strategies for profitable growth which helps small businesses to reach the blue oceans, new market and categories, by aligning themselves with much larger companies, to be the pilot fish to the sharks. The new book is just part of a support kit to potential fish , also including events and masterclasses, strategic and operational toolkits Peter is founder and CEO of the Genius Works, a strategic innovation business that works with senior management to “see things differently” – to develop and implement more inspired strategies for customers, innovation and marketing. InnoLab is a accelerated innovation consulting process , Zoom Ventures bring together business investors and social entrepreneurs, The Fast Track combines leading edge learning with fast practical solutions for implementation., and BrandGenius is an international network of brand experts. He was the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group where he advised business leaders in every different sector, was managing director of specialist measurement firm Brand Finance, and partner of The Foundation. Unusually, he started out as a nuclear physicist before working in a range of brand and marketing roles. He has worked with companies large and small, public and private sectors. His clients include American Express and Coca Cola, Eczacibasi and Henkel, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Philips, Shell and Virgin, Vodafone and Volkswagen. He encourages leaders to take new perspectives, to learn from new places, to think and act differently, and deliver extraordinary results.

Recent Topics

Could you be the Leonardo da Vinci of our times?

• Pilot Fish: Clever strategies for small businesses to grow
• Co-creation, the 7 steps to customer collaboration
• Bold : Delivering an extraordinary customer experience
• The New Market Leaders: What do they do differently and better?
• Vision 2020: What is the future of your business?
• “Future back” innovation … learning from Leonardo da Vinci
• People Planet Profit. Sustainability from problem to opportunity
• Creativity: Rethinking business with Pablo Picasso
• The New Marketing Agenda … from Alibaba to Zipcars
• Fusion: rethinking business in a digital world
• Leadership in times of crisis and change
• 50 strategies for winning in an economic downturn
• Rethinking innovation in times of crisis
• Left brain and right brain thinking for tough times
• Einstein and Picasso do business today
• Winning for customers in good times and bad times
• Amazon to Zipcars : shaping markets in your own vision
• Business innovation from the future back
• 10 Strategies for surviving and thriving in turbulent times
• The left and right brain of business leadership
• 50 Innovations that changed our world
• The Complete CEO : 5 roles of business leaders
• The yin and yang of brands in changing markets
• Branding with Beckham, Marketing with Madonna
• Ubuntu : harnessing the power of all of us

Testimonials

“Peter makes you see the world, and your business in a new way. I really like what he has to say. Enjoy every minute of it” Mariano Dima, Senior VP Marketing and Innovation, Visa Europe “Peter stimulates us to think about options and opportunities in many new and different way” Tim Jones CEO Future Agenda “Thanks to Peter we now have a different view of our world, We have now learnt to see our business from the outside in, like customers do, and with many new opportunities too” Erdal Karamacan CEO Eczacibasi Group (Turkey) ‘Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It’s all there: concepts, tools, companies and stories of inspired marketers. Prof. Philip Kotler, Kellogg Graduate School of Management ‘A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.’ Kevin Roberts, Worldwide CEO Saatchi & Saatchi ‘This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter’s writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.’ Prof. Malcolm McDonald, Cranfield School of Management ‘Customers, brands and marketing should sit at the heart of every business’s strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success.’ Prof. John Quelch, Professor of Business Administration at Harvard Business School ‘This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.’ Hamish Pringle, Director General of Institute of Practitioners in Advertising ‘Marketing Genius offers marketers 99% inspiration for only 1% perspiration.’ Hugh Burkitt, CEO, The Marketing Society “That was awesome. Peter engaged the audience with fantastic energy and content. He challenged our thinking, focused on our biggest issues, and left us inspired” Jeff Busch, VP Strategic Communications, Meeting Professionals International (MPI) “Peter’s keynote was of his usual high standard and very interesting, but most of all his charisma undoubtedly contributed to the success of our event” Bernadette Lobjois, Secretary General, The European Lotteries Federation “Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application” Darren Marshall, Senior VP, Asia Pacific, The Coca Cola Company “The presentation was thoughtful and provocative. An excellent bringing together of our business challenges that left our people energised and inspired” Peter Thomas, Marketing Director, Accenture “Peter provided a very inspiring and informative view of the challenge for GSK to achieve marketing excellence, and a great start to our new marketing community” Mark Russell, Head of Marketing Community, GSK “I am now inspired to use my left and right brain more actively together. I loved learning about Einstein and Picasso, and how they would address today’s business challenges” Johan Svedberg, Head of Brand Development, Ericsson “A gimpse of an exciting new world, where people and technology come together in new ways, and where there are threats and opportunities for all of us” Anne Rodvin, Event Director, Visit Oslo “Peter told an incredibly provocative and compelling story of the new business world, and gave our delegates the inspiration and signposts to think and act differently” Steve Gilroy, CEO Vistage International