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This event gets right to the heart of what it takes to differentiate your business, engage your customers and create a truly brand-centric culture.

Based on extensive research for his recent book Bold – how to be Brave in business and win, Shaun will take you through an eye-opening, thought-provoking session covering some of the most innovative, strategies practiced by business leaders today.

Why thinking BOLD?

Bold companies stand out because they stand for something.  They challenge conventional thinking to create new business models. They are truly differentiated and drive high levels of customer advocacy, but also gain the affection of the people who work for them.

Shaun will show you what these brands actually do to achieve this and how you can translate that learning into practical steps to help transform your organisation.

Is this workshop right for you?

IF YOUR BUSINESS CHALLENGE IS TO:

• Understand how markets are changing and devise new business models for them
• Understand the practices and behaviours that will enable you to win in the new economy
• Understand how to align your organisation behind a customer-focused purpose
• Define a genuinely differentiating brand promise
• Deliver a customer experience that is dramatically different and drives customer advocacy
• Create a culture that is as distinctive as your customer experience
• Find, hire and retain employees that fit your ‘DNA’
• Use innovative social media and digital marketing to create a community of brand fans
• Understand how to measure and sustain the experience to generate a positive ROI

If you share any of the challenges listed above this workshop will be of tremendous value.

Creating a branded customer experience is totally holistic process, requiring a complete alignment of Marketing, HR and Customer Service professionals within the organisation. If you lead an organisation, or play an active role in managing any of the above activities, or if you are forming a new business and want to build a business that is sustainable, what you’ll take away from this workshop will be invaluable.

What will I take away?

Here’s a preview of some of the things you’ll be learning:

PURPOSE – Learn how to turn your purpose into a narrative that enthuses your people and into a promise that engages your customers.

DEMONSTRATE ZEALOUS LEADERSHIP – Learn about the 3 things you need to do really well to lead the experience – and the 3 things to avoid at all costs. Learn how to demonstrate leadership behaviours that reinforce your brand and culture rather than undermine it. Learn the leadership secrets of Angela Ahrendts of Burberry, Tony Hsieh of Zappos and Steve Jobs  of Apple.

MARKETING – ENGAGING IN INFECTIOUS COMMUNICATION – Learn how ‘trusted’ brands communicate their brand promise and values. Learn how to use customer co-creation as part of your marketing strategy. Hear about some of the innovative viral and social media practices that brands use to get closer to customers, build relationships and foster brand communities.

CUSTOMER EXPERIENCE – HOW TO DRAMATISE IT – Why just mapping customer touch-points is no longer enough. We show you how to choose where to ‘over-index’ to create a distinctly different customer experience. Learn how to use experiential marketing to engage with your customers and employees.

INNOVATION – IN PURSUIT OF WOW – Learn how to build a culture of innovation to keep ahead of changing customer lifestyles and aspirations.

HR: DEVELOPING RITES AND RITUALS – Why relying on traditional HR practice and customer service training will doom you to deliver a mediocre customer experience. We share the tips and tools that will change the way you think about hiring and motivating your people to deliver the experience.

CREATING A CULT-LIKE CULTURE – How do you get each person to deliver a consistent experience at every touch-point in every location every day? The answer is ‘you won’t’ – unless you build an employee experience that mirrors the customer experience, and a culture that lives and breathes the brand values. We share with you how the BOLD brands do it and how they align internal values with brand values.

MEASURING WHAT MATTERS – You’ll learn how to measure the complete end-to-end experience and the upstream indicators that drive your financial results.

What you’ll experience

It’s intensive - No long, boring power-point presentations. Ideas and practices are condensed into one high-energy session. Small on theory and big on application so that you’ll walk away with tangible and valuable outcomes that you can immediately apply to your role.

It’s interactive - Challenging, idea-inducing, entertaining and engagingly experiential. You will be able to download a free app that will enable you to compare your organisation with the Bold brands and receive a individual profile and recommendations from the experts.

It’s inspiring - You won’t get a lot of theory but what you will get is a lot of inspiring examples from leaders of brands like, Virgin Galactic, Burberry, O2, TNT Express, Six Senses Resorts, Umpqua Bank, Innocent, Chilli Beans, AirAsia X, Zappos and many others.